# AI marketing & answer engine optimisation in India | Corptive > Answer-engine optimisation, signal-based targeting and AI-assisted outreach, reviewed by sector specialists, for brands selling to India’s senior buyers. Source: https://corptive.com/ai-marketing.html · Last updated: 2026-10-01 · Publisher: Corptive Research Pvt. Ltd. --- # Be the answer when buyers ask AI who to shortlist. Your buyers now research with ChatGPT, Gemini and Perplexity before they speak to a vendor. We make sure those answers name you — and that the outreach that follows reads like it came from someone who knows their world. [Book a growth call](https://corptive.com/contact.html?type=business) In short Corptive’s AI marketing service makes B2B and B2G brands visible in AI answer engines such as ChatGPT, Gemini and Perplexity, then uses live buying signals and AI-assisted outreach, reviewed by sector specialists, to reach senior buyers in India. - **Who it’s for:** B2B and B2G brands selling to senior buyers in India - **Typical engagement:** A 90-day programme on a focused set of accounts, then scale - **First step:** AI visibility audit across four answer engines - **Reporting:** Monthly What’s changed ## The market has moved. Here’s the evidence. 51% of B2B software buyers now start their research in an AI chatbot more often than on Google — up from 29% eleven months earlier. [Source: G2, April 2026](https://www.prnewswire.com/news-releases/new-g2-research-half-of-b2b-software-buyers-now-start-their-research-with-ai-chatbots-302742807.html) 94% of B2B buyers use AI models during their buying journey — to compare vendors, summarise reviews and analyse data. [Source: 6sense, November 2025](https://6sense.com/newsroom/the-timeline-for-influencing-b2b-buyers-is-shrinking-insights-from-6senses-2025-buyer-experience-report/) 73% of B2B buyers actively avoid suppliers who send irrelevant outreach. [Source: Gartner, June 2025](https://www.gartner.com/en/newsroom/press-releases/2025-06-25-gartner-sales-survey-finds-61-percent-of-b2b-buyers-prefer-a-rep-free-buying-experience) The shortlist now forms in AI answers and first impressions, often before your sales team knows there’s a deal. Our approach ## Seven methods we run for every AI marketing programme Current practice, adapted for how Indian enterprises and government actually buy — and backed by relationships most agencies don’t have. Worth knowing ### Get ready for AI agents that buy Gartner predicts that by 2028, 90% of B2B buying will be intermediated by AI agents. We make your product information machine-readable — structured specifications, pricing ranges, certifications and proof points — so buying agents can find you, understand you and recommend you. [Source: Gartner](https://www.gartner.com/en/newsroom/press-releases/2025-10-21-gartner-unveils-top-predictions-for-it-organizations-and-users-in-2026-and-beyond) 01 ### Answer-engine optimisation (GEO) We test 50+ real buyer questions across ChatGPT, Gemini, Perplexity and Google AI Overviews, then build the citable content and third-party mentions that get you named — comparison pages, data-backed FAQs, expert commentary in sources AI models trust. 02 ### Signal-based targeting Research topics, hiring, funding, leadership changes, tenders and budget announcements, combined into a priority list refreshed every week. Outreach goes to accounts that are in the market now. 03 ### AI research agents, human editors Agents research each account and draft the first version. A sector specialist edits and approves every message, briefing and post before it goes out. Nothing unreviewed is ever sent. 04 ### Outreach written for the buying group Separate sequences for the economic buyer, the technical evaluator, procurement and the champion, across email and LinkedIn — not one template sent to a list. 05 ### One asset, many formats One piece of research becomes a briefing, a white paper, LinkedIn posts, short video scripts and sales talking points, so every channel tells the same story. 06 ### Consent-first data Built for India’s DPDP Act and Rules: consent records, easy opt-outs and data minimisation from day one, not bolted on later. 07 ### Pipeline, not clicks We report on your share of AI answers, accounts engaged, meetings booked and pipeline created. Impressions and open rates are diagnostics, not results. What you get ## Deliverables - AI visibility audit across four answer engines, with a competitor baseline - Answer-ready content hub: FAQs, comparisons and data pages - Priority account list, refreshed weekly from live signals - Outreach sequences for each buying-group role - Monthly report: AI share of voice, engagement, meetings, pipeline - Consent and opt-out set-up aligned to the DPDP Rules ### How engagements start Most clients start with a 90-day programme on a focused set of accounts, then scale what works. [Book a growth call](https://corptive.com/contact.html?type=business) [Call +91 80760 54804](tel:+918076054804) How it runs ## From first call to results 1 Weeks 1–2 ### Audit AI visibility baseline, ICP, data sources and current content. 2 Weeks 3–4 ### Build Content hub, account list, sequences and tracking. 3 Weeks 5–12 ### Run Weekly sprints: publish, reach out, learn, adjust. 4 Every month ### Report Share of AI answers, meetings and pipeline — and the next month’s plan. The Corptive difference ## AI finds the accounts. Our network opens the doors. Software can research an account in seconds. It can’t get you a meeting with a joint secretary. Our programmes combine AI-led targeting with ten years of relationships across ministries, PSUs and boardrooms — so the right accounts also get a warm introduction. - Warm introductions to priority accounts - Content shaped by what officials and CXOs have said on our stage - Closed-door roundtables for your top accounts 70+ Conferences convened 40+ IAS / IPS speakers 10K+ Senior delegates 100+ Trainings delivered Related work ## Results from similar programmes [View all work](https://corptive.com/index.html#work) Digital marketing ### Smart cities white paper 2,400 downloads ABM ### Security leaders ABM programme 120 qualified leads Digital marketing ### Conference infographic series 8 assets · 3 channels FAQs ## Questions clients ask Anything else? Our team replies within one working day. [Ask a question](https://corptive.com/contact.html?type=business) ### Will AI write our emails and posts? AI does the research and the first draft. A person on our team who knows your sector edits and approves every message before it goes out. Nothing unreviewed is ever sent. ### What is answer-engine optimisation (GEO)? It is the work of getting your company named and cited when buyers ask AI tools like ChatGPT, Gemini, Perplexity or Google AI Overviews about your category. It relies on clear, evidence-rich content on your site and credible mentions in the sources those tools draw on. ### How do you measure AI visibility? Every month we run a fixed set of real buyer questions across the main answer engines and track how often you are named, cited and recommended — compared with your competitors. ### Is this compliant with India’s data protection rules? Yes. The DPDP Rules were notified on 14 November 2025 with an 18-month phased compliance window. We set up consent capture, opt-outs and records as part of the programme. ### Which tools do you use? We are tool-agnostic. We work inside your CRM — HubSpot, Salesforce, Zoho or others — and bring the research, enrichment and sequencing tools the programme needs. ### How soon will we see results? Outreach usually produces first conversations within the first few weeks. Visibility in AI answers builds over two to three months as new content is published, indexed and cited. Works well with ## Related services [All services](https://corptive.com/services.html) [Account-based marketing Named accounts, mapped buying groups and warm introductions through our network.](https://corptive.com/account-based-marketing.html) [Roundtables 12 to 20 decision-makers, closed door, around one sharp question.](https://corptive.com/roundtables.html) [Market planning Market sizing, stakeholder maps, tender intelligence and a reach-out plan.](https://corptive.com/market-planning.html) Sources · statistics checked October 2026 1. [G2, “Half of B2B software buyers now start their research with AI chatbots”, April 2026 (1,076 decision-makers, surveyed March 2026)](https://www.prnewswire.com/news-releases/new-g2-research-half-of-b2b-software-buyers-now-start-their-research-with-ai-chatbots-302742807.html) 2. [6sense, 2025 B2B Buyer Experience Report, November 2025 (4,000+ buyers across North America, EMEA and APAC)](https://6sense.com/newsroom/the-timeline-for-influencing-b2b-buyers-is-shrinking-insights-from-6senses-2025-buyer-experience-report/) 3. [6sense, “The impact of GenAI and LLMs on B2B buyer research”](https://6sense.com/guides/how-genai-and-llms-are-changing-b2b-buyer-research-and-how-to-respond/) 4. [Gartner, “Gartner sales survey finds 61% of B2B buyers prefer a rep-free buying experience”, 25 June 2025 (632 buyers)](https://www.gartner.com/en/newsroom/press-releases/2025-06-25-gartner-sales-survey-finds-61-percent-of-b2b-buyers-prefer-a-rep-free-buying-experience) 5. [Gartner, “Top predictions for IT organizations and users in 2026 and beyond”, 21 October 2025](https://www.gartner.com/en/newsroom/press-releases/2025-10-21-gartner-unveils-top-predictions-for-it-organizations-and-users-in-2026-and-beyond) 6. [Press Information Bureau, “DPDP Rules, 2025 notified”, 14 November 2025](https://www.pib.gov.in/PressReleasePage.aspx?PRID=2190655®=48&lang=2) AI marketing ## Tell us who you need to reach. We’ll come back within one working day with a view on the opportunity and how we would approach it. [Book a growth call](https://corptive.com/contact.html?type=business) [All services](https://corptive.com/services.html)