# Insights: ABM, partnerships & B2G marketing | Corptive > Playbooks and perspectives on AI-led marketing, account-based marketing, partner programmes and selling to Indian enterprise and government. Source: https://corptive.com/blog.html · Last updated: 2026-10-01 · Publisher: Corptive Research Pvt. Ltd. --- Insights # Ideas from a decade in the room. Playbooks on AI-led marketing, ABM and partnerships — and takeaways from the sectors we know best: security, smart cities, water and finance. Featured article ABM & marketing Sep 2026 · 6 min read ## [ABM for B2G: how to sell to ministries, PSUs and city bodies](https://corptive.com/abm-for-b2g.html) The buyer is a committee and the decision is written down. How to run account-based marketing the way government actually buys. CR Corptive Editorial Insights team Read article → Latest articles ## Fresh from the team All10 ABM & marketing1 Partnerships1 Security2 Smart cities2 Water1 Training2 Perspective1 Partnerships 5 min read ### Referral partners: how to build a channel that actually sells Most referral programmes fail quietly. A channel that sells is managed like a sales team — five habits that make the difference. Sep 2026 [Read article →](https://corptive.com/referral-partner-programmes.html) ABM & marketing 5 min read ### Getting real value out of a closed-door roundtable Why twelve of the right people in a room beats a hall of four hundred — and how to design a session that moves accounts. Sep 2026 [Read article →](https://corptive.com/closed-door-roundtables.html) Training 4 min read ### Advance level training on ETP/STP design, operation & maintenance A hands-on programme for plant and utility teams on effluent treatment design, day-to-day operation and ZLD compliance. Feb 2021 [Read article →](https://corptive.com/etp-stp-zld-training.html) Perspective 7 min read ### Points of etiquette when attending B2B conferences & workshops First appearances mean a lot. Nine habits that help you make the right impression at your next professional event. Feb 2021 [Read article →](https://corptive.com/b2b-event-etiquette.html) Security 7 min read ### What corporate security leaders want from the next decade of workplace safety Themes from Safe & Secure Workplaces: convergence of physical and cyber risk, and why crisis drills matter more than ever. Aug 2026 Sample content Smart cities 6 min read ### Smart cities fail at operations, not procurement City CEOs on why year three is harder than year one — and what vendors should plan for after go-live. Jul 2026 Sample content Load more articles Trending now 01 Training ### Advance level training on ETP/STP design, operation & maintenance 4.2K reads · 4 min 02 Security ### What corporate security leaders want from the next decade of workplace safety 3.8K reads · 7 min 03 Smart cities ### Smart cities fail at operations, not procurement 3.4K reads · 6 min 04 Perspective ### Points of etiquette when attending B2B conferences & workshops 3.1K reads · 7 min Popular reads Security Cyber and physical security are one budget now Smart cities Urban mobility lessons from India's smart-city missions Water Zero Liquid Discharge: the compliance clock is ticking for industry Related insights ## More playbooks Partnerships 5 min read ### Referral partners: how to build a channel that actually sells Most referral programmes fail quietly. A channel that sells is managed like a sales team — five habits that make the difference. Sep 2026 [Read article →](https://corptive.com/referral-partner-programmes.html) ABM & marketing 5 min read ### Getting real value out of a closed-door roundtable Why twelve of the right people in a room beats a hall of four hundred — and how to design a session that moves accounts. Sep 2026 [Read article →](https://corptive.com/closed-door-roundtables.html) Training 4 min read ### Advance level training on ETP/STP design, operation & maintenance A hands-on programme for plant and utility teams on effluent treatment design, day-to-day operation and ZLD compliance. Feb 2021 [Read article →](https://corptive.com/etp-stp-zld-training.html) Newsletter ## One email a month. Only what's worth reading. New playbooks, sector briefings and the best of our insights. Practitioners can also [pitch a guest article](mailto:info@corptive.com?subject=Guest%20article%20pitch). Subscribe