# B2B & government market planning in India | Corptive > Market sizing, stakeholder mapping, budget and tender intelligence, and route-to-market plans for companies selling to Indian enterprises and government. Source: https://corptive.com/market-planning.html · Last updated: 2026-10-01 · Publisher: Corptive Research Pvt. Ltd. --- # Know who buys, who influences and when the money moves. Before you spend on marketing, map the market: the accounts worth chasing, the people who decide, and the budgets and tenders that open doors — in industry and in government. [Book a growth call](https://corptive.com/contact.html?type=business) In short Market planning at Corptive means sizing the market, prioritising the accounts worth chasing, mapping the people who decide and tracking the budgets and tenders that open doors in Indian industry and government, then turning it into a route-to-market plan. - **Who it’s for:** Companies entering or expanding in Indian enterprise and government markets - **Typical engagement:** Six to eight weeks - **Refresh:** Every quarter, as budgets and tenders move - **Outputs:** Market map, tiered account list, stakeholder maps, tender intelligence What’s changed ## The market has moved. Here’s the evidence. ₹12.2 lakh crore of public capital expenditure budgeted by the Union Government for FY 2026-27. [Source: Union Budget 2026-27](https://www.pib.gov.in/PressReleasePage.aspx?PRID=2221455&lang=1®=3) ₹5.4 lakh crore procured through the Government e-Marketplace (GeM) in FY 2024-25. [Source: All India Radio News, August 2025](https://www.newsonair.gov.in/government-e-marketplace-achieves-%E2%82%B95-4-lakh-crore-gmv-in-fy-2024-25/) 53% of business buying cycles have procurement professionals as decision-makers. [Source: Forrester, January 2026](https://www.businesswire.com/news/home/20260121478240/en/Forresters-2026-Buyer-Insights-GenAI-Is-Upending-B2B-Buying-As-Leaders-Face-Mounting-Pressure-To-Justify-Every-Dollar-Spent) The money is there. Winning it means knowing which budget line, which department, which procurement route — and who signs. Our approach ## How we plan a market Current practice, adapted for how Indian enterprises and government actually buy — and backed by relationships most agencies don’t have. Worth knowing ### Procurement is now in the room Forrester finds procurement professionals are decision-makers in 53% of business buying cycles. Every plan we write includes the procurement path — documents, certifications, empanelments and timelines — not just the marketing story. [Source: Forrester](https://www.businesswire.com/news/home/20260121478240/en/Forresters-2026-Buyer-Insights-GenAI-Is-Upending-B2B-Buying-As-Leaders-Face-Mounting-Pressure-To-Justify-Every-Dollar-Spent) 01 ### Sizing from real data An account universe built from company data, past tender awards and hiring and technology signals — sized in rupees, not in slide-deck guesses. 02 ### Stakeholder and influence maps Ministries, departments, PSUs, city SPVs, regulators and project management consultants — plus enterprise buying groups — mapped to who decides, who influences and who can block. 03 ### Budget and tender intelligence Scheme outlays, state budgets, GeM categories, past awards and CPPP and state e-procurement notices, turned into a procurement calendar for your category. 04 ### Route-to-market choice Direct, through SIs and OEMs, GeM listing, empanelment or PPP — with the documents, certifications and timelines each route needs. 05 ### AI-assisted research, human judgement Agents scan tenders, policy documents and news at scale. Analysts verify every finding, and practitioners from our network pressure-test the conclusions in interviews. 06 ### Competitive landscape Who is winning in your category, at what price, through which route — and where the gaps are. 07 ### A reach-out plan you can run Which accounts to approach first, what to say to each role, and which forums and roundtables to use. What you get ## Deliverables - Market map with sizing and segments - Prioritised, tiered account list - Stakeholder maps for priority accounts and departments - Procurement calendar for your category - Route-to-market recommendation with requirements - 12-month reach-out plan, refreshed every quarter ### How engagements start A typical engagement takes six to eight weeks, with quarterly refreshes as budgets and tenders move. [Book a growth call](https://corptive.com/contact.html?type=business) [Call +91 80760 54804](tel:+918076054804) How it runs ## From first call to results 1 Week 1 ### Frame Your offer, target sectors and the decisions the plan must support. 2 Weeks 2–5 ### Research Data, tenders, budgets, competitors and stakeholders. 3 Weeks 4–6 ### Validate Interviews with practitioners and buyers from our network. 4 Weeks 6–8 ### Plan Priorities, route to market and the reach-out plan. 5 Every quarter ### Refresh New budgets, tenders and signals folded in. The Corptive difference ## Research you can’t buy from a database Databases tell you what was bought. Our network tells you why, and what’s coming next. Every plan is pressure-tested in conversations with officials, city CEOs and practitioners we have worked with for years. - Practitioner interviews to validate findings - Insight into how departments actually decide - A direct route from plan to first meetings 70+ Conferences convened 40+ IAS / IPS speakers 10K+ Senior delegates 100+ Trainings delivered Related work ## Results from similar programmes [View all work](https://corptive.com/index.html#work) Market planning ### Security-tech market entry Stakeholder map · 60 accounts Market planning ### Smart-city vendor go-to-market 14 city pipelines opened Consulting ### Govtech product positioning Positioning to 3 ministries FAQs ## Questions clients ask Anything else? Our team replies within one working day. [Ask a question](https://corptive.com/contact.html?type=business) ### How long does a market plan take? Usually six to eight weeks, depending on how many sectors and states are in scope. ### Do you do primary research? Yes. Every plan includes interviews with practitioners and buyers from our network, alongside desk and data research. ### Can you cover state governments and city bodies? Yes. State departments, PSUs, municipal corporations and smart-city SPVs are a core part of our work. ### Will you help us execute the plan? If you want us to. Most clients move straight into account-based marketing, AI-led outreach or roundtables built on the plan. ### How do you keep our plans confidential? We work under NDA, keep client research separate, and never share one client’s findings with another. ### Do you track tenders for us? We build the procurement calendar and can refresh it every quarter. For daily tender alerts we recommend a dedicated service and help you set the right filters. Works well with ## Related services [All services](https://corptive.com/services.html) [Account-based marketing Named accounts, mapped buying groups and warm introductions through our network.](https://corptive.com/account-based-marketing.html) [Product consulting Buyer-validated positioning, pricing, pilot design and launch.](https://corptive.com/product-consulting.html) [Affiliate & partner programmes Referral, reseller and co-sell partners — recruited, enabled and managed end to end.](https://corptive.com/partner-programmes.html) Sources · statistics checked October 2026 1. [Press Information Bureau, “Highlights of Union Budget 2026-27”, 1 February 2026](https://www.pib.gov.in/PressReleasePage.aspx?PRID=2221455&lang=1®=3) 2. [All India Radio News, “Government e-Marketplace achieves ₹5.4 lakh crore GMV in FY 2024–25”, August 2025](https://www.newsonair.gov.in/government-e-marketplace-achieves-%E2%82%B95-4-lakh-crore-gmv-in-fy-2024-25/) 3. [Forrester, “2026 Buyer Insights: GenAI is upending B2B buying”, 21 January 2026](https://www.businesswire.com/news/home/20260121478240/en/Forresters-2026-Buyer-Insights-GenAI-Is-Upending-B2B-Buying-As-Leaders-Face-Mounting-Pressure-To-Justify-Every-Dollar-Spent) Market planning ## Tell us who you need to reach. We’ll come back within one working day with a view on the opportunity and how we would approach it. [Book a growth call](https://corptive.com/contact.html?type=business) [All services](https://corptive.com/services.html)