# Affiliate & partner programme management in India | Corptive > Design, recruitment and management of referral, reseller and co-sell partner programmes for B2B and B2G brands in India — built on Corptive’s network. Source: https://corptive.com/partner-programmes.html · Last updated: 2026-10-01 · Publisher: Corptive Research Pvt. Ltd. --- # Build a channel that sells when you’re not in the room. Consultants, system integrators and associations already sit across the table from your buyers. We design, recruit and run the partner and affiliate programmes that turn those relationships into pipeline. [Book a growth call](https://corptive.com/contact.html?type=business) In short Corptive designs, recruits and manages referral, reseller and co-sell partner programmes for B2B and B2G brands in India. We set the terms and attribution rules, recruit consultants, system integrators and associations from our network, give them what they need to sell, and review results every quarter. - **Who it’s for:** B2B and B2G brands building a partner or affiliate channel - **Programme types:** Referral, reseller and co-sell - **Typical launch:** Five to ten active partners in the first quarter - **Reviews:** Every quarter What’s changed ## The market has moved. Here’s the evidence. 70% of customer spending on technology, IT services and telecom was forecast to go through partners in 2025. [Source: Canalys, November 2024](https://channelpostmea.com/2024/11/29/canalys-it-spending-to-expand-8-in-2025-with-increased-role-for-channel-partners/) 53% more likely to close when a partner is involved in the deal. [Source: Crossbeam, 2023](https://insider.crossbeam.com/entry/every-stat-we-have-that-proves-the-value-of-partnerships) 11.7% average lift in win rate when partners are involved in deals. [Source: Crossbeam network data, October 2024](https://insider.crossbeam.com/entry/new-data-involving-partners-in-deals-increases-win-rate-for-nearly-every-ecosystem-size-and-type) The buyer’s trusted advisors are already in the room. The question is whether they’re recommending you. Our approach ## What a modern partner programme looks like Current practice, adapted for how Indian enterprises and government actually buy — and backed by relationships most agencies don’t have. Worth knowing ### Want to refer clients to Corptive instead? This page is about building a partner channel for your business. If you advise companies that need to reach India’s senior buyers, see our own referral programme. [See our partner programme](https://corptive.com/partners.html) 01 ### Ecosystem mapping We identify who already advises or sells to your buyers — consultants, SIs, OEMs, project management consultants, associations and GeM resellers — and rank them by reach and fit. 02 ### Account mapping and co-selling Partners compare account lists securely, using tools like Crossbeam or Reveal, to find shared customers and warm paths into target accounts. Co-selling then starts from real overlap, not guesswork. 03 ### Programme design Referral, reseller and co-sell tiers with simple commissions, clear attribution windows, deal registration and conflict rules that partners can explain in one sentence. 04 ### Recruitment from our network Most partner programmes fail at recruitment. Ours start with a decade of relationships across industry and government. 05 ### Enablement that sells A partner kit, short training, co-branded content, and an AI assistant trained on your product documents so partners get accurate answers instantly. 06 ### Tracking, payouts and fraud checks Deal registration, tracking links and monthly statements that partners trust, with checks against duplicate and self-referrals for affiliate programmes. 07 ### Managed like a sales team Named partner managers, quarterly business reviews, tiers based on performance — and the discipline to let inactive partners go. What you get ## Deliverables - Partner strategy and partner ICP - Programme terms, tiers and attribution rules, ready for your legal team - Qualified recruitment pipeline from our network - Enablement kit and partner AI assistant - Deal registration and tracking set-up - Monthly partner performance dashboard ### How engagements start Most programmes launch with five to ten active partners in the first quarter, then expand based on who actually produces. [Book a growth call](https://corptive.com/contact.html?type=business) [Call +91 80760 54804](tel:+918076054804) How it runs ## From first call to results 1 Weeks 1–3 ### Design Partner ICP, tiers, terms and tracking. 2 Weeks 3–8 ### Recruit Shortlist, introduce and sign partners from our network. 3 Weeks 4–8 ### Enable Kit, training and co-branded content. 4 Ongoing ### Co-sell Account mapping, joint plays and deal support. 5 Every quarter ### Review Performance, tiers and the next wave of partners. The Corptive difference ## Partners who already know your buyers Our delegate and speaker network includes the consultants, integrators and associations your buyers already trust. That’s why our programmes start with introductions, not cold recruitment. - Introductions to consultants, SIs and associations - Joint events and briefings to launch partners - Credibility from a decade in the same rooms 70+ Conferences convened 40+ IAS / IPS speakers 10K+ Senior delegates 100+ Trainings delivered Related work ## Results from similar programmes [View all work](https://corptive.com/index.html#work) Market planning ### Smart-city vendor go-to-market 14 city pipelines opened Roundtable ### Smart Water Roundtable Jal Shakti + 12 utilities ABM ### Security leaders ABM programme 120 qualified leads FAQs ## Questions clients ask Anything else? Our team replies within one working day. [Ask a question](https://corptive.com/contact.html?type=business) ### What is the difference between referral, reseller and co-sell partners? Referral partners introduce and earn a fee. Resellers buy and resell, often via GeM or empanelment. Co-sell partners work deals jointly with your team. Most programmes use a mix. ### How do you set commissions? Based on your margins, sales cycle and how much work the partner does. Simple beats clever: partners should know what an introduction is worth before they make it. ### How is attribution tracked? Through deal registration and tracking links, with a clear attribution window agreed up front. Every introduction is logged the day it arrives and the partner is kept updated. ### Do you handle partner payouts? We design the process and set up tracking and statements. Payouts are made by you or through the partner platform you choose. ### How many partners should we start with? Five to ten active partners beat fifty inactive ones. We start focused and expand based on results. ### Is this the same as your partner programme? No. This service builds a partner channel for your business. Our own referral programme, for people who introduce clients to Corptive, is on the Partners page. Works well with ## Related services [All services](https://corptive.com/services.html) [Account-based marketing Named accounts, mapped buying groups and warm introductions through our network.](https://corptive.com/account-based-marketing.html) [Market planning Market sizing, stakeholder maps, tender intelligence and a reach-out plan.](https://corptive.com/market-planning.html) [AI marketing Answer-engine visibility, signal-based targeting and outreach that doesn’t read like a bot.](https://corptive.com/ai-marketing.html) Sources · statistics checked October 2026 1. [Canalys IT opportunity update, via Channel Post MEA, November 2024](https://channelpostmea.com/2024/11/29/canalys-it-spending-to-expand-8-in-2025-with-increased-role-for-channel-partners/) 2. [Crossbeam, “Every stat we have that proves the value of partnerships” (citing the 2023 State of the Partner Ecosystem report)](https://insider.crossbeam.com/entry/every-stat-we-have-that-proves-the-value-of-partnerships) 3. [Crossbeam, “Involving partners in deals increases win rate for nearly every ecosystem size and type” (network data as of 28 October 2024)](https://insider.crossbeam.com/entry/new-data-involving-partners-in-deals-increases-win-rate-for-nearly-every-ecosystem-size-and-type) Affiliate & partner programmes ## Tell us who you need to reach. We’ll come back within one working day with a view on the opportunity and how we would approach it. [Book a growth call](https://corptive.com/contact.html?type=business) [All services](https://corptive.com/services.html)