# B2B & B2G marketing services in India | Corptive > AI marketing, ABM, partner programmes, market planning, product consulting, roundtables and trainings for brands selling to India's enterprises and government. Source: https://corptive.com/services.html · Last updated: 2026-10-01 · Publisher: Corptive Research Pvt. Ltd. --- Services # Growth programmes built on a decade of access. AI-led marketing, account-based marketing and partner programmes for brands selling to India's senior buyers — in industry and in government. [Book a growth call](https://corptive.com/contact.html?type=business) Services overview ## What we do now ### [AI marketing](https://corptive.com/ai-marketing.html) Research, content and outbound that reach senior buyers at scale — without reading like a bot. - Account and intent research - AI-assisted content and campaigns - Personalised outbound sequences Learn more → ### [Account-based marketing](https://corptive.com/account-based-marketing.html) Name the accounts. We map who decides, build the content they read and open the door. - Stakeholder and account mapping - White papers and executive briefings - Warm introductions through our network Learn more → ### [Affiliate & partner programmes](https://corptive.com/partner-programmes.html) Referral and channel partners who sell for you — recruited, onboarded and managed end to end. - Partner recruitment from our network - Commission and tracking set-up - Enablement kits and partner training Learn more → Also available [Market planning Identify your stakeholders, define your reach-out strategy, get results.](https://corptive.com/market-planning.html) [Product consulting Identify the market, define the product, plan your product marketing.](https://corptive.com/product-consulting.html) [Roundtables 12 to 20 decision-makers, closed door, around your agenda.](https://corptive.com/roundtables.html) [Trainings Practitioner-led programmes that keep your team current.](https://corptive.com/trainings.html) 01 / 07 ## AI marketing Research, content and outbound that reach senior buyers at scale — without reading like a bot. AI does the heavy lifting: account research, first drafts and personalisation at volume. People who know your sector decide what goes out. The result is outreach that sounds like it came from someone who understands the buyer — because it did. Account and intent research AI-assisted content and campaigns Personalised outbound sequences Monthly pipeline reporting [Explore AI marketing](https://corptive.com/ai-marketing.html) [Enquire](https://corptive.com/contact.html?type=business) 02 / 07 ## Account-based marketing Name the accounts. We map who decides, build the content they read and open the door. Built for deals where ten people sign off and some of them sit in government. We map every account, write the briefings and white papers those people actually read, and use our network for warm introductions — then run the programme until meetings are on the calendar. Stakeholder and account mapping White papers and executive briefings Warm introductions through our network Closed-door roundtables for target accounts [Explore ABM](https://corptive.com/account-based-marketing.html) [Enquire](https://corptive.com/contact.html?type=business) 03 / 07 ## Affiliate & partner programmes Referral and channel partners who sell for you — recruited, onboarded and managed end to end. Consultants, associations and system integrators already sit across the table from your buyers. We find the right ones in our network, set up commissions and tracking, give them the material to sell with, and manage the relationship so the channel keeps producing. Partner recruitment from our network Commission and tracking set-up Enablement kits and partner training Quarterly partner performance reviews [Explore partner programmes](https://corptive.com/partner-programmes.html) [Enquire](https://corptive.com/contact.html?type=business) [Want to refer clients to Corptive instead? See our own partner programme →](https://corptive.com/partners.html) 04 / 07 ## Market planning Identify your stakeholders, define your reach-out strategy, get results. We map the buyers, influencers and regulators in your target sector and build the plan to reach them — informed by ten years in the room with them. Stakeholder & account mapping Government and PSU landscape Reach-out strategy and sequencing Quarterly progress reviews [Explore market planning](https://corptive.com/market-planning.html) [Enquire](https://corptive.com/contact.html?type=business) 05 / 07 ## Product consulting Identify the market, define the product, plan your product marketing. For companies taking a product into security, smart-city or public-sector markets — we help sharpen the fit, the positioning and the launch. Market sizing and fit Positioning and messaging Launch and pilot planning Buyer feedback sessions [Explore product consulting](https://corptive.com/product-consulting.html) [Enquire](https://corptive.com/contact.html?type=business) 06 / 07 ## Roundtables Your audience, your agenda, your success. Closed-door sessions of 12–20 hand-picked decision-makers around an agenda you shape. The most direct route to serious conversations — on their own or as the centrepiece of an ABM programme. Guest list curated to your ICP Moderated by a domain expert Chatham House format Follow-up introductions [Explore roundtables](https://corptive.com/roundtables.html) [Enquire](https://corptive.com/contact.html?type=business) 07 / 07 ## Trainings Get your team updated to the latest. We only work with chosen experts. Practitioner-led programmes on complex workplace and functional topics — from ETP/STP design to workplace security and M&A. Open and in-house formats Chosen industry experts only Hands-on case work Certificates of completion [Explore trainings](https://corptive.com/trainings.html) [Enquire](https://corptive.com/contact.html?type=business) Service benefits ## What clients walk away with ### Qualified pipeline Meetings with named decision-makers at the accounts you chose — not form fills. ### Access that opens doors Warm introductions to the officials and executives who shape your market. ### Category authority Content and platforms that position your team as the experts buyers call first. ### Measured return A monthly report on accounts engaged, meetings booked and pipeline created. Our process ## How an engagement runs 1 ### Discover Your goals, your market and the accounts that would change your year. 2 ### Map Every target account mapped: who decides, who influences, who signs. 3 ### Build Briefings, white papers, sequences and partner kits — reviewed by people who know the sector. 4 ### Engage AI-led campaigns, warm introductions and, where it helps, a closed-door roundtable. 5 ### Report Accounts engaged, meetings booked and pipeline created — every month. Industries served ## Where we know the room — and the people in it ### [Corporate security & risk](https://corptive.com/speakers.html?cat=Security%20%26%20risk#all) CSOs, crisis managers, police leadership ### [Smart cities & urban](https://corptive.com/speakers.html?cat=Smart%20cities#all) City CEOs, MoHUA, urban planners ### [Water & environment](https://corptive.com/speakers.html?cat=Water%20%26%20environment#all) Jal Shakti, utilities, NIUA ### [Finance](https://corptive.com/speakers.html?cat=Finance#all) CFOs, fund partners, bankers ### [Enterprise technology](https://corptive.com/speakers.html?cat=Technology#all) CIOs, CISOs, automation leaders ### [Government & public sector](https://corptive.com/speakers.html?cat=Government#all) Secretaries, PSUs, state IT departments Case studies ## Results by service [View all work](https://corptive.com/index.html#work) ABM ### Security leaders ABM programme 120 Qualified leads Market planning ### Smart-city vendor go-to-market 14 City pipelines opened Roundtable ### CISO Roundtable 18 Seats 4 Pilots signed Why choose Corptive ## Not a typical agency Agencies sell you activity. We sell you access — to an audience we have spent ten years earning. Typical marketing agency Audience Named accounts, mapped stakeholders Bought lists and broad targeting Access Warm introductions through our network Cold outreach only Content Written for senior and government buyers Generic templates Reporting Meetings and pipeline, every month Clicks and impressions FAQs ## Questions clients ask Still have a question? Our team replies within one working day. [Ask a question](https://corptive.com/contact.html#form) ### How quickly can a programme start? Usually within a few weeks of agreeing the target accounts and the brief. The first month goes into mapping accounts and building content; outreach follows. ### Do you work with government and PSU buyers? Yes. Ministries, PSUs, state departments and city bodies are a large part of the network we have built since 2016 — and a large part of why clients come to us. ### How is AI used — and who checks it? AI handles research and first drafts. Every message, briefing and sequence is reviewed by someone on our team who knows the sector before it goes out. ### Can we still host a roundtable? Yes. Closed-door roundtables for 12 to 20 decision-makers are available on their own or as part of an ABM programme. ### How do you report results? A monthly report on accounts engaged, meetings booked, pipeline created and the follow-ups we owe you. ### Which sectors do you cover? Corporate security, smart cities and urban development, water, finance and enterprise technology — with government stakeholders across all of them. Start an enquiry ## Tell us who you need to reach. We'll come back within one working day with the right programme and a proposal. [Book a growth call](https://corptive.com/contact.html?type=business) [Become a partner](https://corptive.com/partners.html)