Corptive’s AI marketing service makes B2B and B2G brands visible in AI answer engines such as ChatGPT, Gemini and Perplexity, then uses live buying signals and AI-assisted outreach, reviewed by sector specialists, to reach senior buyers in India.
- Who it’s for
- B2B and B2G brands selling to senior buyers in India
- Typical engagement
- A 90-day programme on a focused set of accounts, then scale
- First step
- AI visibility audit across four answer engines
- Reporting
- Monthly
The market has moved. Here’s the evidence.
of B2B software buyers now start their research in an AI chatbot more often than on Google — up from 29% eleven months earlier.
Source: G2, April 2026of B2B buyers use AI models during their buying journey — to compare vendors, summarise reviews and analyse data.
Source: 6sense, November 2025The shortlist now forms in AI answers and first impressions, often before your sales team knows there’s a deal.
Seven methods we run for every AI marketing programme
Current practice, adapted for how Indian enterprises and government actually buy — and backed by relationships most agencies don’t have.
Get ready for AI agents that buy
Gartner predicts that by 2028, 90% of B2B buying will be intermediated by AI agents. We make your product information machine-readable — structured specifications, pricing ranges, certifications and proof points — so buying agents can find you, understand you and recommend you.
Source: GartnerAnswer-engine optimisation (GEO)
We test 50+ real buyer questions across ChatGPT, Gemini, Perplexity and Google AI Overviews, then build the citable content and third-party mentions that get you named — comparison pages, data-backed FAQs, expert commentary in sources AI models trust.
Signal-based targeting
Research topics, hiring, funding, leadership changes, tenders and budget announcements, combined into a priority list refreshed every week. Outreach goes to accounts that are in the market now.
AI research agents, human editors
Agents research each account and draft the first version. A sector specialist edits and approves every message, briefing and post before it goes out. Nothing unreviewed is ever sent.
Outreach written for the buying group
Separate sequences for the economic buyer, the technical evaluator, procurement and the champion, across email and LinkedIn — not one template sent to a list.
One asset, many formats
One piece of research becomes a briefing, a white paper, LinkedIn posts, short video scripts and sales talking points, so every channel tells the same story.
Consent-first data
Built for India’s DPDP Act and Rules: consent records, easy opt-outs and data minimisation from day one, not bolted on later.
Pipeline, not clicks
We report on your share of AI answers, accounts engaged, meetings booked and pipeline created. Impressions and open rates are diagnostics, not results.
Deliverables
- AI visibility audit across four answer engines, with a competitor baseline
- Answer-ready content hub: FAQs, comparisons and data pages
- Priority account list, refreshed weekly from live signals
- Outreach sequences for each buying-group role
- Monthly report: AI share of voice, engagement, meetings, pipeline
- Consent and opt-out set-up aligned to the DPDP Rules
How engagements start
Most clients start with a 90-day programme on a focused set of accounts, then scale what works.
From first call to results
Audit
AI visibility baseline, ICP, data sources and current content.
Build
Content hub, account list, sequences and tracking.
Run
Weekly sprints: publish, reach out, learn, adjust.
Report
Share of AI answers, meetings and pipeline — and the next month’s plan.
Results from similar programmes
Will AI write our emails and posts?
AI does the research and the first draft. A person on our team who knows your sector edits and approves every message before it goes out. Nothing unreviewed is ever sent.
What is answer-engine optimisation (GEO)?
It is the work of getting your company named and cited when buyers ask AI tools like ChatGPT, Gemini, Perplexity or Google AI Overviews about your category. It relies on clear, evidence-rich content on your site and credible mentions in the sources those tools draw on.
How do you measure AI visibility?
Every month we run a fixed set of real buyer questions across the main answer engines and track how often you are named, cited and recommended — compared with your competitors.
Is this compliant with India’s data protection rules?
Yes. The DPDP Rules were notified on 14 November 2025 with an 18-month phased compliance window. We set up consent capture, opt-outs and records as part of the programme.
Which tools do you use?
We are tool-agnostic. We work inside your CRM — HubSpot, Salesforce, Zoho or others — and bring the research, enrichment and sequencing tools the programme needs.
How soon will we see results?
Outreach usually produces first conversations within the first few weeks. Visibility in AI answers builds over two to three months as new content is published, indexed and cited.
Related services
- G2, “Half of B2B software buyers now start their research with AI chatbots”, April 2026 (1,076 decision-makers, surveyed March 2026)
- 6sense, 2025 B2B Buyer Experience Report, November 2025 (4,000+ buyers across North America, EMEA and APAC)
- 6sense, “The impact of GenAI and LLMs on B2B buyer research”
- Gartner, “Gartner sales survey finds 61% of B2B buyers prefer a rep-free buying experience”, 25 June 2025 (632 buyers)
- Gartner, “Top predictions for IT organizations and users in 2026 and beyond”, 21 October 2025
- Press Information Bureau, “DPDP Rules, 2025 notified”, 14 November 2025
Tell us who you need to reach.
We’ll come back within one working day with a view on the opportunity and how we would approach it.
AI-led marketing, ABM and partnerships — backed by a decade of convening India's industry and government.