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Ideas from a decade in the room.

Playbooks on AI-led marketing, ABM and partnerships — and takeaways from the sectors we know best: security, smart cities, water and finance.

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ABM for B2G: how to sell to ministries, PSUs and city bodies
ABM & marketingSep 2026 · 6 min read

ABM for B2G: how to sell to ministries, PSUs and city bodies

The buyer is a committee and the decision is written down. How to run account-based marketing the way government actually buys.

CR
Corptive Editorial
Insights team
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Latest articles

Fresh from the team

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ABM & marketing1
Partnerships1
Security2
Smart cities2
Water1
Training2
Perspective1
Referral partners: how to build a channel that actually sells
Partnerships5 min read

Referral partners: how to build a channel that actually sells

Most referral programmes fail quietly. A channel that sells is managed like a sales team — five habits that make the difference.

Sep 2026Read article →
Getting real value out of a closed-door roundtable
ABM & marketing5 min read

Getting real value out of a closed-door roundtable

Why twelve of the right people in a room beats a hall of four hundred — and how to design a session that moves accounts.

Sep 2026Read article →
Advance level training on ETP/STP design, operation & maintenance
Training4 min read

Advance level training on ETP/STP design, operation & maintenance

A hands-on programme for plant and utility teams on effluent treatment design, day-to-day operation and ZLD compliance.

Feb 2021Read article →
Points of etiquette when attending B2B conferences & workshops
Perspective7 min read

Points of etiquette when attending B2B conferences & workshops

First appearances mean a lot. Nine habits that help you make the right impression at your next professional event.

Feb 2021Read article →
What corporate security leaders want from the next decade of workplace safety
Security7 min read

What corporate security leaders want from the next decade of workplace safety

Themes from Safe & Secure Workplaces: convergence of physical and cyber risk, and why crisis drills matter more than ever.

Aug 2026Sample content
Smart cities fail at operations, not procurement
Smart cities6 min read

Smart cities fail at operations, not procurement

City CEOs on why year three is harder than year one — and what vendors should plan for after go-live.

Jul 2026Sample content
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More playbooks

Referral partners: how to build a channel that actually sells
Partnerships5 min read

Referral partners: how to build a channel that actually sells

Most referral programmes fail quietly. A channel that sells is managed like a sales team — five habits that make the difference.

Sep 2026Read article →
Getting real value out of a closed-door roundtable
ABM & marketing5 min read

Getting real value out of a closed-door roundtable

Why twelve of the right people in a room beats a hall of four hundred — and how to design a session that moves accounts.

Sep 2026Read article →
Advance level training on ETP/STP design, operation & maintenance
Training4 min read

Advance level training on ETP/STP design, operation & maintenance

A hands-on programme for plant and utility teams on effluent treatment design, day-to-day operation and ZLD compliance.

Feb 2021Read article →
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