Corptive’s product consulting helps companies take a product into enterprise or public-sector markets in India. We validate fit through buyer interviews, sharpen positioning and messaging, recommend pricing and packaging, and design the pilot and compliance-ready launch plan that proves it.
- Who it’s for
- Product companies entering Indian enterprise or government markets
- Typical engagement
- Six to ten weeks
- Method
- Interviews with real buyers
- Often followed by
- Launch support through ABM and roundtables
The market has moved. Here’s the evidence.
of business buyers now use a trial before they buy — rising to 78% for purchases of $10 million or more.
Source: Forrester, January 2026of B2B purchases included AI features, and 58% of buyers contacted sellers earlier to clarify missing AI details.
Source: 6sense, November 2025phased compliance window under India’s DPDP Rules, notified on 14 November 2025.
Source: PIB, November 2025Buyers want proof before they sign, clear answers on AI and data, and a product that fits how they buy.
What we work on
Current practice for taking products into Indian enterprise and government markets — tested with real buyers from our network.
Trials are now part of the purchase
Forrester reports that more than 60% of business buyers use a trial, and 78% do so for purchases above $10 million. We design pilots that answer the buyer’s real question — will this work here, at this scale, within this budget?
Source: ForresterBuyer-validated positioning
Interviews with real buyers from our network test the problem, the value and the category you should compete in — before you spend on a launch.
Pricing and packaging
Value-based tiers and commercial models that suit how enterprises and governments buy — per site, per user, outcome-linked or with AMC — including fit with GeM catalogues.
Pilot design that converts
Time-boxed pilots with success criteria, owners and a budget path agreed before day one, so a successful pilot turns into a purchase order rather than another pilot.
A clear AI and data story
Plain answers to what your AI does, what data it uses, where it is stored and how it is governed — the questions buyers now ask first.
Compliance and trust by design
DPDP consent and data handling, CERT-In reporting duties, security certifications and data-localisation expectations built into the product and the pitch.
Launch plan
Reference customers, analyst and association briefings, and a launch roundtable with the buyers who matter.
Deliverables
- Positioning and messaging framework
- Buyer feedback report from interviews
- Pricing and packaging recommendation
- Pilot playbook: success criteria, timeline and path to scale
- AI, data and compliance narrative
- Launch plan with sales story and demo script
How engagements start
Most engagements run six to ten weeks, often followed by launch support through ABM and roundtables.
From first call to results
Discover
Product, market, competitors and the buyers to interview.
Interview
Buyer and practitioner conversations from our network.
Shape
Positioning, pricing, packaging and the pilot design.
Launch
Launch plan, sales story and first reference customers.
Results from similar programmes
Who is product consulting for?
Companies taking a product — software, hardware or a service — into enterprise or public-sector markets in India, whether you are launching, entering a new sector or repositioning.
Do you talk to real buyers?
Yes. Buyer and practitioner interviews from our network are at the centre of every engagement.
Can you help us sell to government?
Yes — positioning, pricing, pilot design, procurement routes and the compliance story that government buyers expect.
Do you help with pricing?
Yes. We recommend tiers, commercial models and price points based on buyer interviews, competitor pricing and your economics.
What does a good pilot look like?
Time-boxed, with success criteria, owners and a budget path agreed before it starts — so a successful pilot leads to a purchase.
Do you write the product?
No. We work with your product and leadership teams on fit, positioning, pricing and launch. Your team builds the product.
Related services
Tell us who you need to reach.
We’ll come back within one working day with a view on the opportunity and how we would approach it.
AI-led marketing, ABM and partnerships — backed by a decade of convening India's industry and government.